Baselworld 2009 - Moser

Apr 01, 2009,09:34 AM
 

Moser came on the watch scene with a big splash a couple of years ago with very simple and elegant models.  A special favorite of the watch world was (and is) the Perpetual 1.  Unfortunately Moser's initial production scheme of outsourcing as much as possible was not successful.  They had delivery and quality problems.  In the last year they have changed their capital structure and invested in their own production facilities.  They grew from under 20 people in Jan 2007 to 60 people in Jan 2009.  The childhood illnesses in their movements have been cured and they are now able to deliver on their promisses.

Talking with Mr. Daniel Zimmermann the dir. of Sales and Marketing they are completely aware of their problems in the eyes of their customers and are going head on to solve the problems.  Their biggest remaining problem is that they took too many orders for the Perpetual 1.  As with any perpetual calander it is a complication that only experianced watchmakers can assemble.  While they now expect no further problems with delivery of the other models and have the quality problems licked, this year they will only able to make 2 or 3 Perpetual 1's a month.  As their watchmakers gain experiance they will be able to slowly increase this production rate, but that will be over the next years.
Facit: The Perpetual 1's are in production, the watches are coming, but don't try and hold your breath until your dealer calls.  And remember that Moser makes many breathtaking watches, not only the Perpetual 1.

Now for the watches:

Mayu in palladium
















Monard




Henry, with the double hairspring








Monard Date




Perpetual 1













Mr. Daniel Zimmermann, Dir. Sales and Marketing, with his Henry Double Hairsping






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I guess even Daniel couldn't get a Perpetual 1 on his wrist LOL

 
 By: ArthurSG : April 1st, 2009-20:31
Thanks for the update. Great work!