Baselworld 2013: Sensation: SWATCH presents automatic watch, 90h PR, CHF 130!

Apr 26, 2013,01:44 AM
 

This is one of the milestone news for this Basel fair!

SWATCH presents the System 51, an absolutely mind blowing watch with:

  1. automatic movement with 90h power reserve
  2. unique escapement, no regulator, rate set with laser
  3. daily deviation is guaranteed less then five second
  4. 51 pasts, only 1 (one!) screw
  5. material: ARCAP, (alloy of copper, nickel, zink), highly antimagnetic
  6. entirely assembled and regulated by robots
  7. 100% Swiss Made
Now here comes the real surprise: The whole watch costs a little more than 100 CHF (rumors: 130 CHF)!!

the watch was not on display as the introduction is set of October this year. However, I found two life pics from the newpaper 'Bieler Tagblatt', published in SWATCH's home town Biel:






This is an absolute surprise, unannounced, unprecedented - an example of out-of-the-box thinking and a demonstration of what watchmakers can do - if they set the right priorities!

A Basel 2013 highlight, for sure!

Cheers from Basel,
Magnus
This message has been edited by Ornatus-Mundi on 2013-04-29 00:27:27

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