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Geneva week 2014: Urwerk – UR-210Y, EMC and more
Let´s start with a big mistake. It was me who did it. Until now I looked at Urwerk as if they would produce watches and for several reasons they didn´t get much of my attention.
In fact they don´t make watches, they create machines of desire.
When I just had my first appointment with them in Geneva, I had the pleasure to talk to Martin Frei (artist, chief designer & co-founder of Urwerk) and one of their watchmakers (sorry, I am really bad when it comes to names). We had a very long conversation and only briefly about watches, to be honest. It was more about art, antiques, languages … and the good things in life. Between I found some extra time to look, handle and shoot some of their machines.
Why is it important to talk about all this you may say? Well, it is necessary to understand their approach, their fortes and of course my view.
For more, please click here: www.watchprosite.com /
